The Analytics–Personalization Nexus
Driving customer satisfaction & loyalty through AI-driven personalization, recommender systems, behavioral segmentation, and real-time digital retail analytics.
E-Commerce
Personalization
Recommender Systems
Digital Retail
Editors
Prof. (Dr.) S. Mohan Kumar
Dean, IGC Engineering
Prof. Dr. A. Shajin Nargunam
Pro Vice-Chancellor, NICHE University
Dr. A. Hemalatha
Finance Manager, ZSC Enterprises, USA
Dr. Duraisamy Balaganesh
Vice-Dean, Berlin School of Business
Publisher: Jupiter Publications Consortium
| www.jpc.in.net
Contact: jpcbookchapters@hotmail.com
Address: 22/102 Second St., Virugambakkam, Chennai – 600092, Tamil Nadu, India.
Contact: jpcbookchapters@hotmail.com
Address: 22/102 Second St., Virugambakkam, Chennai – 600092, Tamil Nadu, India.