AI and Data Analytics in Business
Second edited book archived above Book 1 with complete publication metadata, chapter DOI registry, editors, and access links.
AI and Data Analytics in Business is a scholarly edited volume on artificial intelligence, big data analytics, personalization, digital retail, customer intelligence, recommender systems, predictive analytics, mobile commerce, and responsible data-driven business transformation.
The book examines how analytics and personalization reshape digital retail, customer engagement, satisfaction, loyalty, sustainable value creation, and responsible AI governance in contemporary business environments.
| Title | AI and Data Analytics in Business |
|---|---|
| Book Type | Edited Book |
| Publisher | Jupiter Publications Consortium |
| Publisher Address | 22/102 Second Street, Virugambakkam, Chennai–600092, Tamil Nadu, India |
| E-ISBN | 978-93-86388-70-4 |
| Book DOI | https://doi.org/10.47715/978-93-86388-70-4 |
| Edition | First Edition |
| Published On | 12th May, 2026 |
| Number of Pages | 312 |
| Access Type | Full Open Access Volume |
| Phone | +91 97909 11374 | 99625 78190 |
| director@jpc.in.net | |
| Website | www.jpc.in.net |
| Editors | S. Mohan Kumar · A. Shajin Nargunam · Hemalatha Arunachalam · Duraisamy Balaganesh |
Editors
- Prof. (Dr.) S. Mohan Kumar — Professor & Dean, Indra Ganesan College of Engineering (Autonomous), Affiliated to Anna University, Chennai, Tamil Nadu, India
- Prof. Dr. A. Shajin Nargunam — Pro Vice-Chancellor (Acad.), Noor Islam Centre for Higher Education (NICHE), Deemed-to-be-University, Nagercoil, Tamil Nadu, India
- Dr. Hemalatha Arunachalam — Accounting and Finance Officer, ZSC Enterprises, Atlanta, Georgia, United States of America
- Dr. Duraisamy Balaganesh — Vice-Dean, Faculty of Computer Science and Informatics, Berlin School of Business and Innovation, Germany
Book and Chapter DOI URLs
Chapters Included
https://doi.org/10.47715/978-93-86388-70-4/Ch1
https://doi.org/10.47715/978-93-86388-70-4/Ch2
https://doi.org/10.47715/978-93-86388-70-4/Ch3
https://doi.org/10.47715/978-93-86388-70-4/Ch4
https://doi.org/10.47715/978-93-86388-70-4/Ch5
https://doi.org/10.47715/978-93-86388-70-4/Ch6
https://doi.org/10.47715/978-93-86388-70-4/Ch7
Suggested Citation
Mohan Kumar, S., Shajin Nargunam, A., Arunachalam, H., & Balaganesh, D. (Eds.). (2026). AI and Data Analytics in Business. Jupiter Publications Consortium. https://doi.org/10.47715/978-93-86388-70-4
